ThoughtLight™ Functionality

True Sentiments

Location Capture

No Boundaries

Valued Support
Solution For Every Research Need
How would YOU use ThoughtLight™?
Shop Alongs

Patient Journeys

Location-Based

Business to Business

Hear the thoughts and sentiments of the consumer right in the moment they are exposed to over a hundred visual stimuli in their natural environment.
Observe struggles and frustrations patients have to cope with or get a detailed perspective of a doctor’s career and setting when treating patients.
Gather a holistic view of a business professional and experience their job or workplace across various work environments.
Go into a journey of the educational world and discover how students go through every aspect of their preparation for a successful and meaningful career.
An Australian-based company specializing in supplying plastic material to bottling plants for the creation of food and beverage packaging was seeking to gather feedback from their customers, as sales had not increased over the prior year and they had also noticed a drop in purchases from existing buyers.
ThoughtLight was selected for this research. The participants selected were production managers of bottling companies who were existing customers. Through the ThoughtLight audio recording, video, and photo capture features, participants responded on a series of touch points where insights were needed. These included reporting on what the structure of a production day was usually like at their plant, the line capacity for production, the quantity of plastic packaging products they produced on a weekly basis and for what types of specific products, the pain points they were faced with regarding their molding machines, the amount of production loss during each line run, and feedback on the overall quality of the products produced using the plastic material.
The number of responses gathered over the course of one week was remarkable. After analysis of the insights gathered, the plastic supply company was quite surprised to find out that the formula for some packaging products was the problem. The bottling customers were hearing concerns about an unsavory aftertaste in their packaging products which as a result led them to purchase plastic packaging material from other suppliers.
The Australian-based company was able to look more closely at their formulas used for the types of packaging in question and reduce the amount of PET (polyethylene terephthalate) to be used, in order to minimize the unsavory aftertaste generated in the production process. What started out as an effort to understand a decline in sales resulted in their customers coming to appreciate the attention to finding out why and working toward a solution, and resulted in a renewed sense of confidence in buying packaging materials from the client sponsor.
A full-service gas station company used ThoughtLight™ to confirm the needs of their customers and to see if their full-service gas stations were compliant with the service protocol, employee uniforms code, and quality of service.
By using ThoughtLight™ with its GEO location capture, we were able to gather each participant’s location while they were onsite buying gas at assigned locations and find out how each location they visited was performing against prescribed standards.
We had set up 2 different activities for this research. The first activity was for Service Protocol Compliance, which asked questions such as: “Were you greeted at your arrival? Did they signal the lane you had to enter? Were you asked what type of oil you wanted to purchase?” among others.
The second activity was about the presentation of the employee. Similar to the last activity, respondents were asked to answer questions while at the station such as: Was the employee wearing their branded uniform? How about their branded hat? Were they cleaned-shaven? It also asked few questions on the friendliness of staff, speed of service, and eye contact.
The researcher was able to better understand the problem – quality of service and uniform standards were not followed in smaller cities – and as a result was able to provide the client direction for both short and long-term improvements.
A manufacturing business that recently purchased a small coffee company wanted to modernize its outdated coffee packaging. They used ThoughtLight™ to understand what aspects of coffee package design drove consumers’ coffee purchase choices while at their local grocery store.
Participants were asked to partake in three activities using the ThoughtLight™ app for this research. They completed their first activity moments prior to going into the grocery store and another before entering the coffee aisle by submitting audio recordings. This was to identify their coffee shopping thoughts before purchase.
For the last activity, they were asked to look around at all of the coffee products at the shelf, take a photo of it, and tell us which products stood out to them and why, what they liked or disliked about the placement, packages, and design. The activity also included key questions about their branded coffee and a small task to record a short video of them talking about the perfect coffee packaging.
Dermatologist at a healthcare center used ThoughtLight™ as they wanted to become more proficient at diagnosing and managing the vast array of eczema problems they faced in daily practice.
Patients took part of a 3-month research journey. For this research there was only one activity available to them which they were able to complete and many times within the day. The journal activity asked questions such as “How itchy, sore, or stinging has your skin been over the last week” and “Have you felt embarrassed or self-conscious this past week?” With the use of the app’s audio and video capture feature they were able to record their answers and symptoms every time they had a skin flare up.
Physicians were able to accurately diagnose the severity of the condition and measure the success level of prescribed treatment products through reading the transcribed journal comments in line with the related photos. Requesting comments on personal experiences resulting from eczema flare-ups provided richer detail on the problems patients face with this medical condition.
A full-service gas station company used ThoughtLight™ to confirm the needs of their customers and to see if their full-service gas stations were compliant with the service protocol, employee uniforms code, and quality of service.
By using ThoughtLight™ with its GEO location capture, we were able to gather each participant’s location while they were onsite buying gas at assigned locations and find out how each location they visited was performing against prescribed standards.
We had set up 2 different activities for this research. The first activity was for Service Protocol Compliance, which asked questions such as: “Were you greeted at your arrival? Did they signal the lane you had to enter? Were you asked what type of oil you wanted to purchase?” among others.
The second activity was about the presentation of the employee. Similar to the last activity, respondents were asked to answer questions while at the station such as: Was the employee wearing their branded uniform? How about their branded hat? Were they cleaned-shaven? It also asked few questions on the friendliness of staff, speed of service, and eye contact.
The researcher was able to better understand the problem – quality of service and uniform standards were not followed in smaller cities – and as a result was able to provide the client direction for both short and long-term improvements.
An Australian-based company specializing in supplying plastic material to bottling plants for the creation of food and beverage packaging was seeking to gather feedback from their customers, as sales had not increased over the prior year and they had also noticed a drop in purchases from existing buyers.
ThoughtLight was selected for this research. The participants selected were production managers of bottling companies who were existing customers. Through the ThoughtLight audio recording, video, and photo capture features, participants responded on a series of touch points where insights were needed. These included reporting on what the structure of a production day was usually like at their plant, the line capacity for production, the quantity of plastic packaging products they produced on a weekly basis and for what types of specific products, the pain points they were faced with regarding their molding machines, the amount of production loss during each line run, and feedback on the overall quality of the products produced using the plastic material.
The number of responses gathered over the course of one week was remarkable. After analysis of the insights gathered, the plastic supply company was quite surprised to find out that the formula for some packaging products was the problem. The bottling customers were hearing concerns about an unsavory aftertaste in their packaging products which as a result led them to purchase plastic packaging material from other suppliers.
The Australian-based company was able to look more closely at their formulas used for the types of packaging in question and reduce the amount of PET (polyethylene terephthalate) to be used, in order to minimize the unsavory aftertaste generated in the production process. What started out as an effort to understand a decline in sales resulted in their customers coming to appreciate the attention to finding out why and working toward a solution, and resulted in a renewed sense of confidence in buying packaging materials from the client sponsor.
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